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This is the -draft- NamesCon schedule, which is tentative and subject to revisions as we receive confirmations from keynotes and session panelists.

Are you registered for NamesCon? Conference access is all or nothing. Registered attendees can participate in all content sessions.

There are sessions that have limited capacity, instructional materials, or other limitations, and may require attendees to indicate they will participate. This is particularly the case on Sunday, January 11 for DomainFest @NamesCon and Workshop sessions during NamesCon.

If you see one or more of these sessions that you can’t miss, such as the Chinese Domaining Masterclass or Workshops like the Amazon Route 53 / EC2 buildout session, make sure to use the sched system to indicate it so that the instructors and workshop leaders have a concept of headcount and capacity limits can be respected.

NamesCon attendees are automatically enrolled in the WaterNight event, and it is possible to attend that event if not attending NamesCon. WaterNight-only passes are available through a separate registration at WaterNight.org.
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Tuesday, January 13 • 9:55am - 10:40am
Data Science for the Domain Name Industry

With every purchase, search, and website interaction, your customers are hinting at what products they want to buy. Data Science gives us the tools to listen and react accordingly: Which domain is right for which customer? What related services should you upsell? Where can you find customers desperate for your new TLD, if only they knew it existed? "Big Data" isn't just a buzzword. In this panel, we'll show hands-on case studies of putting data science to work growing sales for registrars, registries and domain sellers with innovative new tools designed specifically for the domain industry.

Gain insight into the competitive landscape not just for domains, but value-added services. Learn how data on usage of domain names can increase predictability of renewals and opportunities to up-sell value-added services. Understand the value of your customers’ websites and their economic footprint on the internet. 

Examples are intended to be immediately actionable for a non-technical audience, perfect for marketers, managers, and sales.

If you have read this far, here's something special for you....    As an extra incentive to wake up after WaterNight, we’ll be giving away a new GoPro to one lucky attendee! 

Moderators
avatar for Kelly Hardy

Kelly Hardy

Business Development, .me
Kelly Hardy is an independent domains consultant and the Director of Business Development and Registrar Relations, North America for the .ME Registry. Kelly specializes in helping companies find their brand identities and tell their unique stories to a global customer base.   She has worked in depth with domain names and Internet infrastructure for the last ten years, working with Blacknight, as well as other registrars, registries... Read More →

Speakers
avatar for Matt Bentley

Matt Bentley

Founder, Pretarget.com and CanIRank.com
Matt Bentley is the Founder of predictive marketing agency Pretarget.com and SEO software company CanIRank.com. Matt got his start in the domain industry over 12 years ago as an intern in a scrappy German startup called Sedo, eventually working his way up to CEO of Sedo.com and helping grow the company to 100+ employees and a position as market leader in the domain aftermarket. In 2008 Matt discovered data science and left Sedo to start his own... Read More →
avatar for Samantha Frida

Samantha Frida

Data Evangelist, Dataprovider B.V.
Sam joined Dataprovider in October 2014, a Dutch company headquartered in Groningen. | | Sam started in the domain name industry 14 years ago as in-house Domain Name Attorney for Philips Electronics in NL. In 2004, she started her career in the US, working for registrars in the retail, brand protection and aftermarket space. She also gained tremendous exposure into the world of Registries when she worked for Verisign and Neustar... Read More →
avatar for Daniel Ruzzini Mejia

Daniel Ruzzini Mejia

CSO, DomainsBot Srl
Daniel Ruzzini Mejia is the CSO of DomainsBot, which he co-founded in 1999. Daniel‘s focus is on building partnerships and guiding DomainsBot’s new business efforts. He has a technical background. He has been leading DomainsBot's focus on developing new products and services based on DomainsBot technologies. | | Daniel is a cancer survivor and he studied Economy and Business Administration at Torvergata University in Rome as part of... Read More →


Tuesday January 13, 2015 9:55am - 10:40am
D - Whoisology Room Tropicana 1st Floor - Conference Center, Monte Cristo 1